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Shaner Digital

  • Meet the team

About Us //

Our Vision

To help hotels exceed business goals by proactively driving online revenue with innovative and industry leading e-commerce strategies, methods and tactics and building powerful and engaging relationships with stakeholders. 

Our Team

With a combined 25 years of experience in various E-commerce and Digital strategies and fields, the Shaner E-Commerce team will provide education, guidance and a hands on approach for all of your digital needs.

Dave Kopac

Vice President of E-Commerce

David joined the Shaner Hotel Group in 2009 as the Corporate E-Commerce Marketing Manager, promoted to Director of E-Commerce in 2015 and Vice President of E-Commerce in 2019. He has spent more than 18 years focusing on e-Commerce in the hospitality industry. He first entered the industry with Hersha Hospitality Management where he worked on e-commerce initiatives for 64 hotels.

Originally from Harrisburg, David earned his B.A. in Communication from Penn State University and currently resides in State College.
Contact Dave

Brittany Biddle

E-Commerce Manager

Brittany joined the Shaner team in August 2021 as an Ecommerce Manager. Prior to Shaner, she worked as a Content Strategist within the sales consulting industry while simultaneously finishing her Master’s in Marketing Research. She currently owns and runs a coffee shop with her husband, where she leads their marketing and social media initiatives. Based in Williamsburg PA, Britt currently splits her time between home and the corporate office in State College. She earned her B.A. in English, Creative Writing from the University of South Florida, and her Master’s in Marketing Research from Michigan State University. 


Brittany handles E-Commerce for many of our Pennsylvania properties and more:

  • French Leave Resort​
  • Hilton Aventura​
  • Le Meridien Atlanta​
  • Courtyard Hershey​
  • Carnegie House​
  • Toftrees Golf Resort​
  • Pine Barn Inn​
  • DoubleTree Huntington​
  • Fairfield Inn State College​
  • SpringHill Suites State College​
  • Hampton Inn State College​
  • Holiday Inn Express State College​ 
  • Hampton Inn Hershey​
  • Fairfield Inn Lebanon​
  • Fairfield Inn Mechanicsburg​
  • Fairfield Inn Towanda
  • Fairfield Inn DuBois​
  • Fairfield Inn Harrisburg Airport​
  • Fairfield Inn Lewisburg​
Contact Brittany

Sunny Burleson

E-Commerce Manager

Sunny started at Shaner in January 2023! Prior to joining the team at Shaner, she spent three years in Hospitality Marketing as a Programming Director for a major home builder in Sarasota, Florida, and later as the Marketing and Programming Manager at the Horseshoe Bay Resort outside of Austin, Texas. She received her degree in Marketing from Belmont University in Nashville, Tennessee, and is based in the Dallas Fort Worth area. 

Sunny manages E-Commerce for some of our Ohio and Florida properties, and more:
  • Inn At Bellefield​
  • AC Dublin​
  • Art Ovation Hotel​
  • Moxy Columbus​
  • SpringHill Jacksonville Beach​
  • Residence Inn Norwalk​
  • Wellsworth Hotel​
  • Hotel Don Fernando​
  • DoubleTree Neenah​
  • Fairfield Inn Jacksonville Beach​
  • TownePlace Columbus​
  • SpringHill Suites Dublin​
  • Home2 Suites Dublin​
  • Hampton Inn Taos​
  • Homewood Columbus​
  • Courtyard Homestead​
  • Hampton Inn Homestead​
  • TownePlace Homestead​
  • Holiday Inn Jacksonville​
  • Sleep Inn Port Charlotte​
Contact Sunny

Emalee Bush

E-Commerce Manager

Emalee is an experienced marketing professional based in Pensacola, Florida, serving as Ecommerce Manager at Shaner Hotels since September 2024. With a Master’s in Strategic Communication and Leadership and a Bachelor’s in Public Relations and Marketing from the University of West Florida, she brings a strategic approach to marketing and digital engagement. 

As Creative Director at Innisfree Hotels, she oversaw public relations, graphic design projects, social media strategies, and reputation management, enhancing brand recognition and customer engagement through consistent messaging and creative campaigns. Previously, Emalee was Director of Marketing & Sales at the Pensacola Bay Center, where she led entertainment marketing for tours.

Emalee manages E-Commerce for some of our Ohio and Florida properties, and more:
  • AC Dayton​
  • Daytona Autograph​
  • Marriott Buffalo​
  • Fairfield Inn Daytona Beach​
  • Fairfield Inn Delray Beach​
  • Courtyard Fort Lauderdale​
  • Courtyard Madeira Beach​
  • Residence Inn Tierra Verde​
  • Fairfield Inn Dayton​
  • Homewood Suites Daytona Beach​
  • Comfort Inn Newark​ International Airport
  • Residence Inn Philadelphia​
  • SpringHill Suites Philadelphia​
  • Marriott Durham​
  • Courtyard Baltimore​
  • Courtyard Glassboro​
  • Courtyard Hamilton​
  • Seven Sebring Hotel​
  • Courtyard Univ. of Delaware​
  • Hotel Celare
  • Hampton Destin

Contact Emalee

Alison Waldon

Digital Marketing Manager

Alison Waldon is the Digital Marketing Manager for Playa Largo Resort & Spa, Faro Blanco Resort & Yacht Club, and Courtyard Faro Blanco Resort in the Florida Keys. Prior to joining Shaner Hotel Group, Alison worked for Omni Hotels & Resorts, where she served as the marketing manager at Omni Barton Creek Resort & Spa. During her tenure, she was a finalist for the Board of Governors' Award of Excellence and assisted in leading marketing efforts at the resort through an extensive renovation and reopening. Her innovative events and campaigns supported the resort in winning multiple awards and accolades. She holds a degree in Journalism (Public Relations) with a minor in marketing from Baylor University and is pursuing an MBA at The University of Texas at Dallas. 

Alison handles E-Commerce for our Florida Keys resorts:
  • Playa Largo Resort & Spa
  • Faro Blanco Resort & Yacht Club Marathon, Curio by Hilton
  • Courtyard Faro Blanco Resort in the Florida Keys.
Contact Alison

Tessa Jewell

Digital Content Specialist

Tessa joined Shaner in January 2023. She has over 5 years of experience in website design and media management. After obtaining her degree in Business Management from Geneva College, Tessa worked as a Media Coordinator and Administrative Assistant for 4 years, and then started her own part-time website design business for local small businesses and nonprofits. She is excited to be working for Shaner and learning the hospitality industry. She is based in New Castle, PA. 


Tessa handles the digital content management for all of Shaner's hotels, including brand websites, Shanercorp.com, vanity sites, and Discovery Pages. She also manages any content requests.

Contact Tessa